ACER PC empire faced collapse: or will withdraw from the Tablet PC market

Following the shelling Microsoft destruction of the PC ecosystem to no avail, Acer has setback, its recently launched smart phone industry look bad. Meanwhile, the failure of the Olympic marketing strategy for the global PC giant is suffering from unprecedented accusations. The future of Acer do?
Or will withdraw from the Tablet PC
Recently, Acer Chairman and CEO JT Wang shelling Microsoft destruction and PC partners that Microsoft has independently launched Surface Tablet PC will be in direct competition with PC makers, and even threatened that they have to exit the Tablet PC market. This is also the first publicly criticized Microsoft's PC partners.
Previously, Microsoft plans to launch in October this year, its own brand of Surface Tablet PC, the tablet will be the Acer the Iconia HP TouchPad Tablet PC's competitors.
"Acer has Microsoft expressed their own ideas, this is not Microsoft is good at work, so please think twice." Wang said, "This ecosystem will bring a tremendous negative effect, while other brands may also be successively made negative response. "
In fact, for how to respond to the Surface Tablet PC, as well as how to deal with Microsoft may be further involved in the hardware market initiatives, Acer internal heated debate. If Microsoft will carry out the hardware business, Acer is still relying on Microsoft, or look for other options? This trade-off is very complex. After all, so far, Microsoft's upcoming Windows 8 system is still the best choice for PC makers to promote business recovery and sale of products.
In the past 20 years, Microsoft and PC makers to maintain good relations of cooperation. Microsoft Windows and Intel processors are the industry standard. In this platform, PC makers can focus on the innovation of the hardware. Competition between Acer, Dell and Lenovo and other hardware vendors to promote the decline of PC prices to the Microsoft Windows system gaining popularity.
However, the trend of rapid growth of smart phones and tablet PCs, this model has been affected. Microsoft's financial results released last month, the company's first quarterly loss since listing. Microsoft hopes to catch up by virtue of the Surface Tablet PC.
Microsoft recently submitted a document to the regulatory authorities recognize that the introduction of Surface Tablet PC will be a tense relationship, which could affect PC makers to focus on the Microsoft platform.
Smart phones are not to be optimistic about
Not only is the Tablet PC, Acer facing trouble, there are smart phones. Acer recently in Beijing officially released two new entry-level phone new, and declared that the future introduction of dual and quad core processors, LET, high-end smart phones, fully into the domestic market. Acer's transformation of the way it can be said to reflect the current plight of the traditional PC vendors, on the one hand, the PC industry in the fierce impact of the mobile Internet is shrinking; the other hand, the transformation required to face the opponent and the industrial environment is not optimistic.
Now it seems that Acer moved to the smart phone market thorny understanding of whether the right path - on the domestic market, high and low ends facing enormous challenges, as well as visibility and lack of channels are likely to Acer in the domestic market "acclimatized".
Acer recently announced lowered the personal computer shipments outlook, annual results probably only last year, each foreign investment institutions would have reduced the target price. On the other hand, Acer develop the mobile device market disruption. Acer has introduced a variety of tablet PCs, but has not entered the mainstream market. Smartphone, Acer layout earlier, but also facing the same problem.
Look at the course of development from Acer, its success stems from the opportunities brought about by the development of the Internet, and its decline from the impact of the mobile Internet. All of the traditional PC vendors are facing the same relation to the survival of the subject: In the face of the tide of the mobile Internet, where the future of the PC manufacturers? HP offers cloud computing strategy, at the same time the Nuggets data; Lenovo to play four-screen concept of a cloud; Dell's transformation of the direction of the transition to a service.
Acer is now the transformation is still a bit confused. Acer touch Division General Manager Chen Guowei, Acer's expectations of the mobile phone business is not just a product line is so simple, the Group looks forward to the phone and PC and cloud computing platforms integrate. However, Acer rely on to achieve this ambitious goal? From the past, the market response to Acer's smart phones and tablet PCs in the market such as "dead letter", Acer wants to go further in this area, relying solely on the PC business accumulated brand is clearly not enough, need to bring more "real effort".
Brand marketing strategy has failed
The mobile terminal of frustration in the field may directly reflect the dilemma of Acer's overall strategy has failed, Acer Olympic Games TOP sponsor of the only face, but in the Olympic marketing "silence". In addition to signing the Chinese diving team this year, Acer released four with the Olympic rings logo products, almost no other marketing activities.
Three months ago, Acer announced that the 2012 London Olympic Games, Chinese Olympic strategy, including the depth of cooperation with the Chinese Olympic Committee, sponsored by the Chinese swim team, and Olympic Special Edition computer for the London Olympics will provide more than 25,000 computer and servers. Originally envisaged to make use of the Olympic platform to establish a closer relationship with individual consumers. But in the Coca-Cola, Samsung and other implementation intensive advertising bombardment process, the Acer's performance is very low-key, or even very boring.
Olympic marketing fight is long-term sponsorship fee is only put up a table, can sing good show have to rely on the latter part of Deal or No Deal-style promotion, to continue to invest funds may be 3-5 times the sponsorship fee. The Acer in the moment, it was difficult to shirk. Acer history for the first time the huge loss in 2011, and last month lowered its 2012 full-year growth is expected, its credit rating by Fitch lowered to "junk". To maintain a profit of 2012, Acer had to cut expenses in the Olympics ought to spend money to vigorously marketing years quietly aloud has become inevitable. To exempt from the deep "burn" quagmire, Acer only to see in order to obtain a TOP sponsor qualified to throw tens of millions of dollars "make sense to children.
Chen Zhigang, communications experts believe that Acer's success lies in a low-cost netbooks, but the Apple iPad smart phones quickly became popular and iPhone set off heat completely destroyed Acer netbook Empire. Excessive pursuit of the Internet first, and then stick to the impact of the PC business, making the Acer in the sales decline at the same time, corporate profit margins are continuing to fall. Chinese Commercial News reporter Wu Chenguang

The U.S. government closes three sites dedicated to piracy Android

Closing time for early Appbucket , Snappzmarket and Applanet . Do not you know that sites are? Rather, it means that you inflicted app in an honest manner. You are taken to a nervous breakdown and you are tearing their hair out? Too bad for you.


Not difficult to see that we are talking about websites dedicated to illegal distribution of Android app, against which the U.S. Department of Justice, in collaboration with the Dutch and French police , has seen fit to go heavy.

This is the first time the top web app on the marketplace for mobile phones were seized , "reads a statement on the website of the department .

What will certainly enjoy listening to developers, who now feel more protected as their applications, but it seems that the anti-piracy crackdown does not stop here and similar sites dedicated to iOS are the next in line.